![]() Although your priority should always be the actual product, some water-activated eyeliners may have some helpful extras, like brushes, included. You should also make sure your cake liner has a creamy consistency so it doesn't dry up or crack after being activated. With all water-activated liners, there will be at least slight color dropoff, meaning what you see in the compact is not necessarily what will end up on your lids, and the water is likely to dilute it a bit. While high pigment-and therefore, rich color-is often seen as the holy grail in eyeliner, you may be looking for a softer, more natural look. It’s also important to think about the formula of your cake liner. “There are also a range of colors, from pastels to earth tones, to neons,” he notes, so it’s worth considering what you would use your liner for and what color(s) that will require. He suggests thinking first and foremost about the color. “Luckily, there are a range of palettes on the market right now that specifically cater to water-activation,” Scibelli says. That said, there are a number of factors to keep in mind when searching for your perfect match. Like most makeup, eyeliner is extremely personal, so finding the best water-activated liner for you will really come down to personal preference. What to Look for in a Water-Activated Eyeliner Color Range He has extensive experience working with graphic eye looks. He has worked with Elle Macpherson and Molly Sims, and his work has appeared on the runway at New York Fashion Week. Neil Scibelli is a makeup artist in New York City, focusing on fashion and celebrity.Her editorial and celebrity work is full of graphic eye moments. Alex Reader is a London-based makeup artist, who has worked with Zara Larsson, Josephine Skriver, and Eva Chen, as well as British Vogue, LOVE Magazine, and Vogue Italia.After consulting with two celebrity makeup artists, and considering dozens of brands, we landed on the following best in show. We also had a look at the formula’s longevity, from how quickly it takes to dry to how easily it smudges. We also took into consideration what types of looks each deliver-from more traditional tightlines to bold geometric graphics. ![]() We conducted hours of research on the best water-activated eyeliners, evaluating each on the number of shades available, color payoff, and ease of application. “For those who are more advanced and love creating bigger and better graphic eyeliner looks, water-activated eyeliner gives you endless creativity from bold or intricate shapes to mastering those multi-colored gradient liners,” Reader adds. ![]() “It is also a lot easier to clean up edges or any mistakes by reactivating the product even after it dries, giving you time to fix it.” But even the makeup veterans among us can benefit from water-based eyeliner. “These eyeliners stay fluid as long as you keep your brush wet, which allows you to take your time to get it right,” Reader says. Water-activated eyeliner can appeal to all kinds of makeup users, but its fluid consistency and effortless glide make it a particularly great option for beginners or those who have an unsteady hand. “It is quite literally like painting with watercolors.” “Dipping your makeup brush into water and mixing it with the pressed powder product will create a creamy liquid consistency that dries completely matte,” says London-based makeup artist Alex Reader. Just as you might suspect based on its name, water-activated eyeliner (also called “cake” liner) is a flat, compact pigment that comes to life when a little water is added to it. Water-activated eyeliner, TikTok’s latest craze and the secret to many of the memorable styles currently taking over the internet, is opening new avenues to mastering eyeliner, from simple lines to elaborate designs. But alas, there’s hope yet-even for the most unsteady hands among us. Unless you’re Pat McGrath or Julia Fox, however, chances are you might have some difficulty perfecting the look. Be it an overexaggerated cat eye, a playful geometric design, or a colorful double wing, a dramatic eye always seems to know how to steal a scene and make a statement. There’s something incredibly powerful about a bold eyeliner.
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